Newspaper Inserts Drive Sales
Inserts, also known as circulars or preprints, are where readers find the bulk of retailer coupons and advertisements. 62% of Plain Dealer readers agree that newspaper inserts influence their shopping decisions, and 69% of our readers said they used store circulars in the past 30 days.*
Inserts targeted by ZIP Code are available on Wednesday, Friday and Sunday in The Plain Dealer, and on Thursday in Sun News.
Extend Your Reach
Go beyond our subscriber base and reach even more local people with the PD WrapUp, distributed on Sundays to 60,000 non-duplicated homes in key targeted core ZIP Codes.*
PD WrapUp is a four-page broadsheet insert package that includes local editorial content from The Sunday Plain Dealer, the SmartSource coupon book, and Parade Magazine. It has a loyal readership based on consumers’ ability to opt-out of delivery.
Achieve Total Market Coverage
Reach both subscribers and non-subscribers at the sub-ZIP-code level with our Shop Greater Cleveland shared mail jacket. Non-subscribers receive Shop Greater Cleveland in the mail on Wednesdays — the number one weekday for checking advertising—and subscribers receive the newspaper insert on the same day in their home-delivered Plain Dealer. With full-color ad options in quarter, half and full page units, Shop Greater Cleveland, combined with an ROP ad or insert in The Plain Dealer, gives you the option of reaching every household in the region, with a total distribution of more than 810,000 households.
Print Now. Distribute Later. Save Big.
Through our gang printing program, the cost savings achieved in bulk printing are passed on to you. Deliver your message all at once, or choose to split your distribution across two-to-four weeks. Either way, you’ll enjoy big savings and reach local consumers via ads in full color, glossy inserts, delivered for as little as 4.1 cents per piece.
Infographic Sources: AMA Snapshot, March 2014; Newspaper Association of America, How America Shops and Spends, 2014