We offer comprehensive automotive advertising solutions across print and digital platforms, with custom programs designed to drive more sales for your dealership. Increase your auto sales by reaching the customers you need with the right message at the right time.

Our market research team routinely analyzes trends in automobile purchasing, identifying where people are buying, what they are buying, and from whom they are buying. We use this research to create maps that show where your potential customers are, thus helping you target your best customers.

cleveland.com’s Autos Platform

Automotive Advertising

cleveland.com/autos is designed to deliver the experience car buyers want and increase traffic to dealers’ doors.

  • Simple Search – Shoppers can search by price, dealer, location, features, and more, so it’s easier for consumers to find the right auto in your inventory.
  • Faster Contact – With one click, shoppers can request a quote from multiple dealers, putting them in contact with you sooner.
  • A Trusted Resource – As the region’s top news website, you’ll be connecting with shoppers through a resource they already know and trust.

Digital Auto Advertising Solutions

  • Dynamic SEM – Reach customers who are actively searching for a vehicle online with search engine marketing. Based on your exact inventory, keywords and phrases will be served in real time, sending buyers to the vehicle detail pages of your website.
  • Audience Targeting & Digital Display Advertising – Reach your best customers and eliminate waste in your marketing budget while building your brand. We offer a variety of digital advertising options, including static and dynamic ad types. Target customers by section, geography, behavior, interests, day of the week, day part, or intent to purchase.
  • Content Marketing – Establish thought leadership and credibility in the automotive industry by positioning your brand as the go-to resource by providing informative, helpful information around all things automotive.
  • All of our other digital solutions can be customized to meet your automotive advertising needs.

 

Print Auto Advertising Solutions

Automotive Advertising
  • Display advertising in The Plain Dealer or Sun News
  • Auto classifieds in The Plain Dealer or Sun News
  • Advertorials in the automotive section of the Sunday, Wednesday, and Saturday Plain Dealer
  • All of our print solutions can be customized to meet your automotive advertising needs.