#NEOMG

NORTHEAST OHIO MEDIA GROUP

The Northeast Ohio Media Group is a digitally focused media company that launched in August of 2013.

We operate cleveland.com and Sun News and are responsible for all multimedia ad sales and marketing for The Plain Dealer, Sun News and cleveland.com.

We also provide content to The Plain Dealer, cleveland.com and Sun News.

Together, with the Plain Dealer Publishing Co., we are the #1 source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online. [1. Scarborough Cleveland 2013 r1]

Blog

Audience targeting: a simplified explanation

By Aimee Rohr

Audience Targeting can be defined as “the art and science of using observed, declared and predictive consumer data to create targetable audience segments across networks, platforms and devices.” But, what does that really mean in, laymen’s terms?

Recently, I saw a video series created for Ad Age called “Explain it like I’m Eight”, where […]

By |June 29th, 2015|Online|0 Comments

Advance Digital Wins the 2015 Microsoft Digital Marketing Partner of the Year

Advance Digital, an affiliate of the Northeast Ohio Media Group, was named as Microsoft’s 2015 Digital Advertising Partner of the Year. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Advance Digital was recognized for providing outstanding solutions […]

By |June 24th, 2015|NEOMG, Online|0 Comments

Creating loyal car customers

By Jon Burger

J.D. Power recently released their 2015 Initial Quality Study, and much of the early buzz has been around which brands are at the top, and which are at the bottom.  Of note, Kia and Hyundai jumped significantly higher in initial quality, leading the Korean manufacturers as the best initial quality group overall (at […]

By |June 23rd, 2015|Online, Social media|0 Comments

LinkedIn Profile Tips

By Elise Yahner

Lots of people take a “set it and forget it” approach to their LinkedIn profile. You set up your account, update it when you change jobs, but otherwise never touch it. That’s better than doing nothing at all on the world’s largest professional network, but you’re missing out on your profile’s full potential. […]

By |June 22nd, 2015|Social media|0 Comments

3 Mistakes You’re Probably Making At Trade Shows and 3 Tips to Help You Improve

By Brandon Tidd

If you’ve ever attended a chamber expo, conference or networking event where vendor booths are set up, chances are good that you a) have at least three pieces of branded marketing flair stuffed in a drawer somewhere in your house and b) have been exposed to a variety of product presentation styles.

Have you […]

By |June 11th, 2015|Misc.|0 Comments

Marketing to the Post Millennial Generation

By Hollie Betters

Just when you’re getting used to marketing to mobile, social, collaborative, value-driven Millennials—the generation born between 1980 and 2000—it’s time to start thinking about how you’re going to reach the next generation

Depending on who you ask, this age group may go by the monikers of “Plurals,” “iGeneration,” “Generation Z,” “Post-Millennials,” or, as I’ll […]

By |June 8th, 2015|Demographics|0 Comments

May 2015 By the Numbers

As the saying goes, a rising tide lifts all boats. Cleveland’s rising tide of the Cavaliers success, among other downtown advancements and big local news stories, keeps boosting cleveland.com’s audience and your potential ad reach. In May, cleveland.com hit an all-time record of 59,740,377 page views in a single month.

Some other notable figures from cleveland.com’s […]

By |June 5th, 2015|Demographics, Online|0 Comments

4th of July Marketing Ideas

By Elise Yahner
Another holiday means another opportunity for creative marketing. With Independence Day coming up, you have the chance to wow your audience with a star spangled campaign worthy of the land of the free and the home of the brave. Here are some ideas to inspire some mental fireworks:
Prime Parade Viewing
If your business is […]

By |June 4th, 2015|Misc.|0 Comments

Becoming a Networking Ninja

By Dan Hartman

Knowing people in the right places always has its advantages. Whether they are business connections, personal connections or “a friend of a friend,” having an “in” can give you a huge leg up. More often than not, these connections are utilized when we are in search of a new job or trying to […]

By |June 1st, 2015|Misc.|0 Comments

Should your business be on Twitter?

By Elise Yahner

With 284 million monthly active users, it seems like being on Twitter is a must for every business. True, being on Twitter has advantages, like increasing brand awareness and interacting with consumers. But whether or not you should be on Twitter, or any social media platform, comes down to your goals and resources.

Your […]

By |May 28th, 2015|Social media|0 Comments