#NEOMG

NORTHEAST OHIO MEDIA GROUP

The Northeast Ohio Media Group is a digitally focused media company that launched in August of 2013.

We operate cleveland.com and Sun News and are responsible for all multimedia ad sales and marketing for The Plain Dealer, Sun News and cleveland.com.

We also provide content to The Plain Dealer, cleveland.com and Sun News.

Together, with the Plain Dealer Publishing Co., we are the #1 source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online. [1. Scarborough Cleveland 2013 r1]

Social media

Creating loyal car customers

By Jon Burger

J.D. Power recently released their 2015 Initial Quality Study, and much of the early buzz has been around which brands are at the top, and which are at the bottom.  Of note, Kia and Hyundai jumped significantly higher in initial quality, leading the Korean manufacturers as the best initial quality group overall (at […]

By |June 23rd, 2015|Online, Social media|0 Comments

LinkedIn Profile Tips

By Elise Yahner

Lots of people take a “set it and forget it” approach to their LinkedIn profile. You set up your account, update it when you change jobs, but otherwise never touch it. That’s better than doing nothing at all on the world’s largest professional network, but you’re missing out on your profile’s full potential. […]

By |June 22nd, 2015|Social media|0 Comments

Should your business be on Twitter?

By Elise Yahner

With 284 million monthly active users, it seems like being on Twitter is a must for every business. True, being on Twitter has advantages, like increasing brand awareness and interacting with consumers. But whether or not you should be on Twitter, or any social media platform, comes down to your goals and resources.

Your […]

By |May 28th, 2015|Social media|0 Comments

5 Reasons to Have Copious Content and One Strategic Voice

By Jim Rice

In my role on the Automotive Team at Northeast Ohio Media Group (NEOMG), I speak to auto dealers daily regarding the voice, tone, and tenor of their brand strategy. Inevitably, the conversation comes around to content and they ask, “why content on an enterprise site?” The answer is pretty simple: your brand voice […]

By |March 30th, 2015|Online, SEO/SEM, Social media|0 Comments

The future of TV, digital, and ESPN

By Hollie Betters

Bill Condon, ESPN’s Senior Director of Mobile and Digital Sales attended the AAF-Cleveland luncheon on Wednesday to talk about the network’s digital strategy, the future of network TV and how media needs to adapt to survive.

Condon kicked off the event with a very relevant quote:

“If you don’t like change, you’re going to like […]

By |March 23rd, 2015|Mobile, Online, Social media|0 Comments

New Year’s Resolutions for Businesses

By Elise Yahner

Get found

Search engine optimization can sound daunting (how exactly do you get your business on the first page of Google search?) but it doesn’t have to be so mysterious. Start with Google+. Google tends to favor its own products, so creating your business listing there will help your search presence significantly. Next, make […]

By |December 15th, 2014|Mobile, SEO/SEM, Social media|0 Comments

Facebook’s latest push for pay-to-play

By Elise Yahner
Facebook is making another big change to the way it decides what shows up in your news feed, and this one could have businesses seeing some major differences in their post performance.
Starting in January 2015, you will see fewer of what Facebook considers “overly promotional” posts in your news feed. Facebook says this […]

By |November 17th, 2014|Social media|0 Comments

Goodbye to Facebook like-gating

By Elise Yahner

On August 7, Facebook quietly announced a change in its platform policy that bans like-gating beginning November 5. Though the announcement barely made ripples in the broad business world, it made a tidal wave in the social media realm.

For those new to social media marketing lingo, Facebook like-gating is when you give access […]

By |August 26th, 2014|Social media|0 Comments

5 Marketing Tips from BuzzFeed’s VP

By Elise Yahner

The American Advertising Federation of Cleveland’s March luncheon featured BuzzFeed VP Matt Trotta, who spoke on word-of-mouth marketing in the social age. In case you’re not familiar with BuzzFeed, just take a look at your Facebook news feed. It’s probably filled with links to quizzes, listicles and videos from the site. You might […]

By |March 24th, 2014|Online, Social media|0 Comments

Cautionary tales of social media mishaps

By Elise Yahner

Many working adults have what they consider “personal” and “professional” social media accounts. One usually features a polished profile picture and details of career and education accomplishments. The other might have lots of vacation photos, politically-charged posts, and maybe even some evidence of college drinking days. No matter how you view these profiles—professional […]

By |January 9th, 2014|Social media|0 Comments