#NEOMG

NORTHEAST OHIO MEDIA GROUP

The Northeast Ohio Media Group is a digitally focused media company that launched in August of 2013.

We operate cleveland.com and Sun News and are responsible for all multimedia ad sales and marketing for The Plain Dealer, Sun News and cleveland.com.

We also provide content to The Plain Dealer, cleveland.com and Sun News.

Together, with the Plain Dealer Publishing Co., we are the #1 source of news and information in Northeast Ohio, serving over 1.3 million readers in print and online. [1. Scarborough Cleveland 2013 r1]

Social media

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Facebook advertising tricks to try now

By Elise Yahner

Stuck in a Facebook advertising rut? If you’ve been using the same creative and targeting for a while, it’s time to shake things up. Even if you’re seeing good results from your ads, there could be room for improvement through experimentation. Here are 7 things to try when creating your next Facebook campaign. […]

By |August 19th, 2015|Social media|0 Comments

Day-by-day guide to hashtags

By Elise Yahner

If you’re trying to promote your brand on Twitter or Instagram and you’re not using hashtags, you’re missing an essential element of a successful social media marketing strategy. Hashtags allow you to participate in discussions related to your product or industry. More importantly, they help people who are interested in the type of […]

By |July 27th, 2015|Social media|0 Comments

Why no one is entering your contest

By Elise Yahner

Contests and sweepstakes are a great way to promote your brand, generate engagement, and obtain leads—unless no one enters it. You spend a lot of time obtaining a prize, setting up the entry form, and making sure your promotion is legally compliant, so you want to ensure that people enter your giveaway. Before […]

By |July 20th, 2015|Online, Social media|0 Comments

Guide to Giveaways

By Elise Yahner

Prize giveaways are a great way to drive engagement with your brand, but they can also make your business vulnerable to lawsuits or other legal repercussions. It’s best to have your own legal council to advise you on best practices for conducting sweepstakes and contests. Full disclosure—I am not an attorney. But these […]

By |July 13th, 2015|Online, Social media|0 Comments

Creating loyal car customers

By Jon Burger

J.D. Power recently released their 2015 Initial Quality Study, and much of the early buzz has been around which brands are at the top, and which are at the bottom.  Of note, Kia and Hyundai jumped significantly higher in initial quality, leading the Korean manufacturers as the best initial quality group overall (at […]

By |June 23rd, 2015|Online, Social media|0 Comments

LinkedIn Profile Tips

By Elise Yahner

Lots of people take a “set it and forget it” approach to their LinkedIn profile. You set up your account, update it when you change jobs, but otherwise never touch it. That’s better than doing nothing at all on the world’s largest professional network, but you’re missing out on your profile’s full potential. […]

By |June 22nd, 2015|Social media|0 Comments

Should your business be on Twitter?

By Elise Yahner

With 284 million monthly active users, it seems like being on Twitter is a must for every business. True, being on Twitter has advantages, like increasing brand awareness and interacting with consumers. But whether or not you should be on Twitter, or any social media platform, comes down to your goals and resources.

Your […]

By |May 28th, 2015|Social media|0 Comments

5 Reasons to Have Copious Content and One Strategic Voice

By Jim Rice

In my role on the Automotive Team at Northeast Ohio Media Group (NEOMG), I speak to auto dealers daily regarding the voice, tone, and tenor of their brand strategy. Inevitably, the conversation comes around to content and they ask, “why content on an enterprise site?” The answer is pretty simple: your brand voice […]

By |March 30th, 2015|Content Marketing, Online, SEO/SEM, Social media|0 Comments

The future of TV, digital, and ESPN

By Hollie Betters

Bill Condon, ESPN’s Senior Director of Mobile and Digital Sales attended the AAF-Cleveland luncheon on Wednesday to talk about the network’s digital strategy, the future of network TV and how media needs to adapt to survive.

Condon kicked off the event with a very relevant quote:

“If you don’t like change, you’re going to like […]

By |March 23rd, 2015|Mobile, Online, Social media|0 Comments

New Year’s Resolutions for Businesses

By Elise Yahner

Get found

Search engine optimization can sound daunting (how exactly do you get your business on the first page of Google search?) but it doesn’t have to be so mysterious. Start with Google+. Google tends to favor its own products, so creating your business listing there will help your search presence significantly. Next, make […]

By |December 15th, 2014|Mobile, SEO/SEM, Social media|0 Comments