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Black Friday Fact Rundown

  • 20th November 2014
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Many people have already started their holiday shopping (in fact, 29% of consumers say they started shopping before Halloween!) but Black Friday officially rings in the holiday shopping season next week. You know it’s a big day for deals and crowds, but here are seven facts you might have missed about Black Friday. 50% of… Read more

Facebook’s latest push for pay-to-play

  • 17th November 2014
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By Elise Yahner Facebook is making another big change to the way it decides what shows up in your news feed, and this one could have businesses seeing some major differences in their post performance. Starting in January 2015, you will see fewer of what Facebook considers “overly promotional” posts in your news feed. Facebook… Read more

Goodbye to Facebook like-gating

  • 26th August 2014
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By Elise Yahner On August 7, Facebook quietly announced a change in its platform policy that bans like-gating beginning November 5. Though the announcement barely made ripples in the broad business world, it made a tidal wave in the social media realm. For those new to social media marketing lingo, Facebook like-gating is when you… Read more

An intern’s take on NEOMG

  • 17th July 2014
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By Harrison Stadnik Every year in grade school, the student body was encouraged to sell holiday gifts in the winter and magazine subscriptions in the spring. Responding to this bi-annual call to action, I would go out in my blue slacks and white polo to solicit family and neighbors for new business. Each knock on… Read more

NEOMG affiliate receives Microsoft award

  • 30th May 2014
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Microsoft Corp. has named Advance Digital Inc., an affiliate of Northeast Ohio Media Group, the 2014 Digital Advertising Partner of the Year for the second year in a row. ADI was honored among a global field of top Microsoft Corp. partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft digital… Read more

NIE’s “Follow the Game Plan” winner

  • 20th May 2014
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Congratulations to our Newspaper in Education and Cleveland Indians “Follow the Game Plan” contest winner, Joseph Muzina! The contest required students to write a series of four couplets about the Cleveland Indians. The poems were evaluated by a panel of judges from Northeast Ohio Media Group and Cleveland Indians. Joseph’s poem (below) won his 8th… Read more

CANDIDate Conversation

  • 19th May 2014
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Join NEOMG for the first live, candid conversation with Armond Budish and Jack Schron, candidates for Cuyahoga County Executive. Our own political analyst Mark Naymik will lead the discussion about these two candidates’ visions for the future of Cuyahoga County and the challenges ahead. This event is open to the public and will be held… Read more

Our Advertisers: Jay Honda of Bedford

  • 14th May 2014
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When you have a limited advertising budget, how do you get the most bang for your buck? That’s the question Mark Lyon, general manager of Jay Honda of Bedford, was up against when he came to the Northeast Ohio Media Group. He wanted his advertising to reach the right people–those who were interested in buying… Read more

Our Advertisers: LeafGuard of NE Ohio

  • 28th April 2014
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Even though LeafGuard is part of a national roofing company, advertising decisions are left up to the local markets. As Barb Minor, Regional Manger of LeafGuard NEO, put it, “I know my market the best, so I’m going to make the best decisions for my market.” Knowing that her target demographic—suburban home-owners—is interested in local… Read more

Digital Impression Campaign Case Study

  • 28th April 2014
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In October 2013, a pre-paid wireless service provider, owned by a major US wireless carrier, announced it was moving into the Cleveland market. This company needed to create brand awareness in its new market and drive sales to a promotion it was running. To help them reach their goals, we built a digital impression campaign… Read more