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Keys to an Effective Content Marketing Strategy

  • 12th May 2015
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By Virginia Goulding You know you need to develop a content marketing strategy but you might not know where to start. The first thing you need to do is answer questions about the content itself. What kind of content are you going to create? Where are you going to distribute it? How are you going… Read more

What makes a good digital ad?

  • 5th May 2015
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If you’ve run marketing campaigns that include both print and digital ads, that’s great! But if you used the same exact creative for both, that’s not so great. Print and digital ads require different creative in order to maximize effectiveness. Treating print and digital ad creative the same way would be like feeding a dog… Read more

April 2015 By the Numbers

  • 5th May 2015
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In April, cleveland.com received 55.2 million page views and 8.7 million unique visitors. This audience is available to you through a variety of digital display ads, including responsive rich media ads that allow you to incorporate video, voice over, social media, and more into a single, interactive ad unit. Before you plan your next online… Read more

Our Advertisers: Cleveland Public Library

  • 20th April 2015
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If you’ve been to the Cleveland Public Library lately, you know it’s more than a place to rent books. CPL has made significant additions to its technology offerings, including 3D printing, a music recording studio, iPad rentals, free music downloads, and free computer classes. But when so many people have a preconceived notion of what… Read more

March 2015 By the Numbers

  • 6th April 2015
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March came in like a lion…and out like a lion! March 2015 was officially the best month EVER for total page views on cleveland.com. Last month’s 56.4 million page views beat the previous record set in January 2015 (55.8 million page views). There were also significant increases in traffic to cleveland.com’s Indians, Cavs and High… Read more

5 Reasons to Have Copious Content and One Strategic Voice

  • 30th March 2015
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By Jim Rice In my role on the Automotive Team at Northeast Ohio Media Group (NEOMG), I speak to auto dealers daily regarding the voice, tone, and tenor of their brand strategy. Inevitably, the conversation comes around to content and they ask, “why content on an enterprise site?” The answer is pretty simple: your brand… Read more

The future of TV, digital, and ESPN

  • 23rd March 2015
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By Hollie Betters Bill Condon, ESPN’s Senior Director of Mobile and Digital Sales attended the AAF-Cleveland luncheon on Wednesday to talk about the network’s digital strategy, the future of network TV and how media needs to adapt to survive. Condon kicked off the event with a very relevant quote: “If you don’t like change, you’re… Read more

Google giving preference to mobile-friendly sites

  • 12th March 2015
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By Dave Baumgartner Still think your business can remain relevant online without a mobile-friendly site? Think again. In another effort to improve their users’ experience, Google will begin implementing factors in its mobile search results that will give SEO preference to mobile-friendly sites. Google announced that on April 21, 2015, Google’s mobile ranking factors will… Read more

February 2015 By the Numbers

  • 4th March 2015
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If you advertise on cleveland.com, just how many people will you be able to reach? Well, February marks five months in a row with more than 50 million monthly page views on cleveland.com. Plus, the average page views per day (1,918,787) beat last month’s record-setting 1,802,543 page views per day. So it’s safe to say… Read more

B2B Content Marketing FAQs

  • 3rd March 2015
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By Virginia Goulding How long does it take to build an effective content marketing strategy? A minimum of 6-12 months, depending on how much time and investment a company is willing to make. How much content does a company need to create to reach critical mass? There are no official benchmarks, but 40-50 pieces of… Read more