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Who’s Getting Married in NEO?

  • 14th April 2014
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April marks the beginning of wedding season, and wedding bells will soon be ringing for more than 103,000 Northeast Ohio residents. If your business is a dress shop, tux rental shop, church, DJ, florist, band, hotel, banquet hall, bakery, spa, jewelry store or anything else wedding-related, you need to reach the area’s soon-to-be brides and… Read more

Harvest for Hunger, 2014

  • 3rd April 2014
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Did you know 1 in 6 people in our area struggles with hunger, and 1 in 5 children in Northeast Ohio is at risk of hunger? These stats seem bleak, but you can make an immediate impact. Just $1 donated to the Greater Cleveland Food Bank can provide four nutritious meals to those in the… Read more

Our Advertisers: Malley’s Chocolates

  • 24th March 2014
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Malley’s Chocolates has been a Northeast Ohio icon for decades, and they’ve been advertising in The Plain Dealer for just as long. You’ve probably seen several Malley’s ads in the paper, especially around Easter and Valentine’s Day. Dan Malley, the Chocolate Czar and VP of Marketing for Malley’s, is known for his creative and out-of-the-box… Read more

5 Marketing Tips from BuzzFeed’s VP

  • 24th March 2014
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By Elise Yahner The American Advertising Federation of Cleveland’s March luncheon featured BuzzFeed VP Matt Trotta, who spoke on word-of-mouth marketing in the social age. In case you’re not familiar with BuzzFeed, just take a look at your Facebook news feed. It’s probably filled with links to quizzes, listicles and videos from the site. You… Read more

Our Advertisers: Dr. DeVor

  • 19th February 2014
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Lakewood dentist Dr. Greg DeVor took over for his childhood dentist in 2004. Since then, he has increased his staff, moved to a new office on Madison Ave. and, with the help of Northeast Ohio Media Group, moved into the digital marketing age. In the past, DeVor had run print ads in The Plain Dealer… Read more

Paid summer internship announcement

  • 16th January 2014
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We’re pleased to announce the launch of a paid summer internship program with positions in our content and sales & marketing departments. The program is open to current, full-time undergraduate or graduate students pursuing a degree in Journalism, Business, Communications, or related fields. As part of a national internship program organized by our national affiliate,… Read more

Cautionary tales of social media mishaps

  • 9th January 2014
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By Elise Yahner Many working adults have what they consider “personal” and “professional” social media accounts. One usually features a polished profile picture and details of career and education accomplishments. The other might have lots of vacation photos, politically-charged posts, and maybe even some evidence of college drinking days. No matter how you view these… Read more

Full page NYT ad features a single tweet

  • 8th January 2014
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By Elise Yahner Twitter and print have collided in a unique and controversial way. CBS Films ran a full page ad in the January 4th edition of The New York Times that included the image of a single tweet that references the film Inside Llewyn Davis ahead of January 12th’s Golden Globe Awards. The tweet… Read more

Black Friday’s Mobile Explosion

  • 5th December 2013
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By Hollie Betters Just how important was mobile in 2013′s Black Friday purchases? More important than ever! According to mobile commerce company Building Brands, visits to 46 smartphone-optimized sites for major retailers saw a 69% increase in visits year-over-year (YOY) from last Thanksgiving weekend. Even more revealing is the fact that actual sales coming from… Read more

10 things to remember from MWSMS 2013

  • 3rd December 2013
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By Elise Yahner In November, I had the opportunity to convene with social media gurus from across the Midwest to swap strategies and learn new ways of implementing social media marketing. Authors, company presidents, marketing directors and other industry leaders participated in discussions about teamwork, big data and earned media. Between the conversations on stage… Read more