Email allows your company to talk to your customer’s (and potential customer’s) about the products and services you offer in a more personal environment; their inboxes.
Email marketing gives you a direct line of communication to consumers, taking them from their inboxes to your website with the click of a mouse. Quickly direct them to your online store for conversion to sale, or drive them to your physical location with coupons and calls to action.
Email is also extremely cost-effective. According to the Direct Marketing Association, email campaigns have an average ROI of around 4,300% .
Nearly 195,000* Real Deals subscribers have signed up through two trusted sources – cleveland.com and The Plain Dealer – to receive special offers and deals from advertisers like you. Take advantage of this highly qualified and active audience.
Four advertisers share space in an email sent out twice a week. Your message will include a maximum of 80 words of deal-related copy, a 135×135 pixel branding image, and a direct link to your website.
Subscribers are members of the Real Deals community because they have opted in to be included on the list. This ensures that your message is delivered to people who are looking for deals, so you’re not labeled as spam.
You can choose to reach this highly sought-after audience in two ways:
cleveland.com, your local Sun News and The Plain Dealer have teamed up to make email marketing affordable and effective for independent business owners. Reach the consumers that matter to you most – the ones in your community – with sales and specials in cleveland.com’s Local Deals email blast!
Subscribers are members of the Local Deals community because they have opted in to be included on the list, making this database more valuable than some others that may not require subscribers to opt-in.
East: Nearly 9,000*
– Includes Lake County, Geauga County and the East part of Cuyahoga County
West: More than 7,000*
– Includes Lorain County and the West part of Cuyahoga County
South: Almost 8,000*
– Includes Medina, and coming soon Summit County
*Database as of 2/2014
You can choose to reach these highly sought-after audiences in two ways: