Audience Targeting

Reaching as many people as possible.  That’s what most businesses see as a goal when they are looking to purchase advertising.  Getting your message out there is great, but don’t you want to reach the people you know need your business?  Customers in your area, interested in your products and services, perhaps even the ones who’ve seen your message before? We’ve got solutions that allows you to zero in on that core audience.

Geographic  Ad Targeting
Target your message to a specific audience based on their geographic location. Reach only the customers in your area that make sense for you. We can target by state, city, DMA or zip code.

Contextual
cleveland.com is the source Northeast Ohio turns to for real-time news, sports, weather, entertainment, travel, business news, and more.  You can target your message to a specific audience on cleveland.com, and even extend that message to our network of local news and information websites across the United States.
You can also reach local consumers when they are actively or passively looking for a new house, new or used car, or for employment.

Behavioral Targeting
We can target your potential customers based on the behaviors and interests they exhibit online.  Delivering your ads by relevant content, shopping intent, transactional data and more in an easy and cost-effective way to reach the people you know need your business.

Re-messaging
Re-messaging allows you to connect with potential customers who have already visited your website, cleveland.com or other websites in our network.  It’s a great way to familiarize consumers with your brand.  They’re more likely to search for and use your products and services if they know who you are.

Condé Nast Network
Through a premier partnership, we can put your message in front of Condé Nast’s audience of highly sought-after consumers on websites like vogue.com, wired.com, bonapetit.com, golfdigest.com and cntraveler.com. You can choose to run your campaign by collection, or run of network (RON). Behavioral, demographic and geographic targeting are all available.